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Genesis tile collection begins with the origins of cement, from its matter. It retraces and reproduces artisan craftsmanship, enhancing innate and contemporary pragmatism with warmth and passion. The result is a modern and versatile collection that easily combines with contemporary styles of architecture and interior design.

Element Ceramics' glazed porcelain tile collection showcases realistic marble veins and aesthetics. The tile collection also features anti-bacterial properties for a safer and cleaner living environment.

Element Ceramics' antibacterial surface uses Zinc Ion technology. Zinc ions are an antimicrobial agent that can be used against various bacterial strains. A bio-safe material that is non-toxic to human (cells), Zinc ions can stop the growth of bacterial by interacting with the bacterial surface or entering inside the bacterial cells. This disrupts the bacterial enzyme system by displacing magnesium ions essential for the enzymatic activity of bacteria and subsequently, showing a significant bactericidal effect.

Large spaces are enriched by the aesthetic and versatility of the Maxi tile collection, a marble effect porcelain giving an unmistakable style.

This Smartstone Collection aptly takes its inspiration from a city renowned for its sophistication and style. Its colours evoke facets of Parisian life, from stylish street scenes to elegant parks, and from café colours to the decor in grand French family homes.